Your marketing, without an agency
What an agency actually charges, what real alternatives you have, and how to tell whether your campaign numbers are good or bad against your industry.
The KPIs a small business should track
The 4 marketing KPIs a small business should track, in the order they matter, with what's normal for each one and which ones you can ignore for now.
Google Ads or Meta Ads: which first?
It is not which platform is better: it is whether your customer is already searching or you need to interrupt them. A 3-question framework for where to start.
How much to spend on ads, for real
The textbook number (7-12% of revenue) is a ceiling, not an answer. Here it is translated into dollars, plus the two filters that percentage leaves out.
How Chilean B2B startups measure blind
We scanned 8 Chilean B2B startups and none of them were measuring their marketing well. The real benchmark: 4 patterns of broken measurement, and which one is yours.
Your Facebook ads aren't working
Why your Facebook ads aren't working: 7 causes ordered by where the failure actually lives, with the numbers from a broken account of my own and each fix.
How to know if your ads are working
How to know if your advertising is working: six questions, in order, to audit your own account before you raise budget or switch off a campaign that works.
What is a good ROAS in your sector
A good ROAS depends on your margin, not on your industry's table. The numbers by sector, the fine print nobody prints and how to know if yours is even real.
The 3-second rule on Meta
The 3-second rule in Meta ads is still true, but the metric that measured it no longer exists. How to tell today whether your video's opening hooks anyone.
Agency, freelancer, or software for small businesses
Agency, freelancer, or marketing software for your small business: what you're actually buying in each case, what it costs, and what's left when that person leaves.
An alternative to a marketing agency
The alternative to a digital marketing agency for small businesses: 5 real paths, what each one costs in CLP, and how to leave your agency without ending up at zero.
What a marketing agency charges
What a digital marketing agency charges in Chile: monthly fee ranges, what the agency keeps, what you're overpaying for, and how to know if your money is working.
Run your Google Ads without an agency
How to run your Google Ads and Meta Ads without an agency: when it makes sense, when it doesn't, what each option costs, and how to know if your money is working.
When Attribution Replaces Accountability: The Problem No One Wants to Name
Discover why traditional attribution models have become political alibis, and how independent Marketing Mix Modeling (MMM) restores honesty to measurement.
75% of Marketers Admit Their Measurement Is Broken: IAB State of Data 2026
IAB's 2026 report revealed that 75% of marketers fail on coverage, consistency, or confidence. What it means for LATAM and how MMM closes the gap.
What If Your Marketing Metrics Are Lying?
Digital channels are overestimated by up to 40% due to last-click attribution. How MMM reveals the real incremental impact of each channel on your sales.
How to Apply Marketing Mix Modeling in Industries With Offline Conversion
Clinics, auto dealers, education: how to measure the impact of your campaigns when the sale happens offline. Cookie-free MMM for industries with untraceable conversion.
How to Identify Your Customers' Moment of Purchase Using MMM
Over 30% of conversions come from brand searches following offline exposure. How MMM identifies the channel that actually closes the sale — without cookies.
Can MMM Identify Which Facebook Campaign Performs Best?
Meta's ROAS is often overestimated by up to 40%. Learn how to use MMM to identify which Facebook Ads campaign generates the greatest real impact on your sales.
Why You Need to Start Measuring Your Data Now to Model Successfully
A reliable MMM needs at least 2 years of historical data. Learn what to measure today — spend, sales, GRPs, and context — to model with precision tomorrow.
The Definitive Guide: What Is Marketing Mix Modeling and How to Use It?
Marketing Mix Modeling (MMM): what it is, how it works, and how to implement it. 76% of CMOs have insufficient visibility into channel ROI. NeuroRadar solves it.
Ready to measure what matters?
Book a demo and discover how NeuroRadar can transform the way you make investment decisions.